PELITAS CASE STUDY

Brand Identity

User Experience

Messaging

OBJECTIVE

Clarify, strengthen and modernize the brand identity of DCS Global, a leader in the patient access industry.

Name & Tagline Clarity

Shifted from a vague and buzz-word-heavy identity tag to a clear, specific and sticky name and tagline. 

Branded elements highlight on the WHY for the company more than the jargon of the industry.

Marketing Refresh

New brand identity flowed through to entire marketing strategy. 

Focus on addressing client needs, developing a engaged userbase and creating a blog strategy to draw in like-minded industry leaders.

Resulted in 2019 Best In KLAS Patient Access Solution award.

ONCE REVAMPED, PELITAS WAS NAMED 2020 BEST IN KLASĀ® FOR PATIENT ACCESS TECHNOLOGY

User Experience

Distilling the category language down to its basic component parts helps to understand where we have a right to play and where consumers are coming from when shopping. 

Most packaging for similar products had images related to the product, warm colors, felt natural, and easy to read. 

Specific logos seen at the retailer were either combination marks or emblems and had a traditional feel.

Interested in learning more about our work?